“Why do sports editors ignore us……they hate Roller Derby”


Not at all.

Read this article from the New York Post of March 5 first:

http://www.nypost.com/p/entertainment/sk_ter_boys_hoNpNaNVtPqL3JUm0BAnDO

A couple of things……..the Post is America’s third largest paper in terms of circulation,  And it is based in our largest market area, and lifestyle is one of the most widely read sections of the paper.  He treats Roller Derby as a matter-of-fact endeavor, and I feel really writes a compelling human interest piece that makes you interested in the subject and the game..

It isn’t about your league, or you, or any bias about the game in getting coverage; it has to have relevance and help sell papers to increase advertising.

Years ago when I was operating Roller Derby out of the Bay Area, we could not get coverage.  Oddly enough, the sports editors didn’t really care that we were an entertainment sport.

Art Rosenbaum, the sports editor of the San Francisco Chronicle, became a good friend of mine because of some public service events and charities we were both a part of.

When I asked him why we weren’t getting coverage (and remember, this is before the time that the web has caused newspapers to drastically cut back their size and pages) he told me how many traditional events they had to cover, right down to rowing, high school lacrosse, etc, and if he started covering Roller Derby, he would have to cut back on something else that the managing editor wanted covered.

Well, I was able to deal with that in a different way:  we told our live audience at the games (average 5,000 or more) and our tremendous television audience that if their local papers weren’t carrying the scores and league standing to let their sports editors know that they would like to see the results.

Before long the Chronicle and other major papers in the area had our scores daily.  But here is probably the most important part:  we had our trackside announcers post game call each sports news line at each publication with the score, leading point players, a bit about each team and the attendance., and the next match and teams.   Reporters hate to cover things they don’t have to, and don’t want to go out on a weekend if they can avoid it.

Most of all there must be some interest in your league for them to cover any activity or feature that you want covered, and forget about just concentrating on the sports page:  Did you know that the percentage of women who always read the sports page is much lower than men, and your audience at games is at least 50% women.

And many of the papers didn’t take the information initially, but eventually they became friends with our people and that helped.

Is someone a chef?  contact the food section…..in finance, contact business section, and so on.

Frankly, television and the web (including you tube, facebook, twitter, google + and more) will bring new fans in better than print media, in my opinion.

And those of you using Brown Paper Tickets have access to reach millions through their powerful website and their promotional help.  And their (your) ticket buyers leave their email address which you can utilize in direct contact, which is the best way to get your fans back!  How strong is your data base?  And remember, you build your own event on Brown Paper Tickets and it is free to you, as well as all of their services including promotion and marketing.  There must be a reason that more leagues everywhere use this company I work for. and Bob Noxious helps all leagues  as a Brown Paper Ticket “doer”

Can we get over this bugaboo of how important sports editors are to your success.  You know the game is real and so do your fans.  Give them an action-packed event, a great environment that is fan and family friendly, and just keep pushing at all media.  Send them tickets, skate into the studios, make yourselves very visible.  And if you have stars, promote them to the media!  People come to see stars play, both from your league and the others you play.

The old guy knows what he is talking about.

One comment on ““Why do sports editors ignore us……they hate Roller Derby”

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