Look who gets all the publicity!

Kim Kardashian image from http://www.mywebpower.com/ graphics/image/kim-kardashian-butt-red-dress-75.html

So many Roller Derby Leagues are struggling to get noticed in their communities in order to increase their fan base.

And if you go to the new Roller Derby PR on Facebook you will see the wonderful exchange of information that is helping everyone, but the most common complaint is how do you let people know who we are and why they are missing a great experience if they and their families don’t see what we are doing.

And it is definitely upsetting when you see the fury of the locusts (TMZ, Insider, etc, etc, etc ad nauseam) and what is on dozens of cable and other channels 24 hours a day.  Casey Anthony received more publicity for her heinous crime that all of our 30 Seals killed in Afghanistan.  And this is crazy:  a headline (teaser of course) on Huff Post:  Casey Anthony’s car destroyed……so of course you think “I wonder who blew it up”.  The story was that the crime car in her case had been crushed in a recycling plant (but they got me to go to another page where there were more ads).

And explain the Kardashians…..their father, the lawyer, helped get O. J. off and probably hid his bag somewhere.  And off of that case he became a national figure, so after he dies and his daughter is on a sex tape with a rapper and off we go.  The whole trashy family is the hottest thing in America without any real talent in the whole bunch.  And Kim’s wedding to basketball player Kris (I never heard of him until this time) was reported to cost $20 million dollars!  And there is Paris and Jesse James and on and on.  And what is their secret?  America wants to read about them in People and watch them on E channel.

So what is the solution for Derby?  And the obvious ones are not even to be considered!

Just do what you are doing, and as frustrating as it may seem, the world will catch on.  Your story is the best.  It is altruistic, asking for nothing from anyone, and helping the community you live in, relieving stress from a lot of your lives, and perhaps most of all, getting people who you wouldn’t think would perform such a strenuous activity off of their asses as well as getting kids into Junior Roller Derby so they build good exercise values for the rest of their lives.  And look how you respond to crises of your teammates and others throughout the whole Derby world ( i.e. Lori Milkeris, where over 5000 responded).

Sometime virtue is just its own reward.

6 comments on “Look who gets all the publicity!

  1. It’s a red herring to blame the people getting media attention for the stupid crap we flock to. If we want to change national behavior and priorities, we can start with each of us. Media has no power with the citizens. Enough of that.
    It is easier than ever to get yourself out there to the public. Marketing, marketing, marketing. Get involved with charities like feeding the hungry on Christmas,etc. and mainstream press will pick it up. we’ve got to become actively known in our communities to maximize our chances across the nation and the world. I’ve always felt marketing and PR could be ramped up fairly easily for derby with the right plan. I don’t know if WDFTA has a marketing group, but it would help tremendously to have nationally coordinated community activities (coordinated, but teams maintain their autonomy). We have everything we need except an action plan and leadership to make it happen. Skaters, RISE UP!

  2. why not make a challenge for the celebs?. Make a team with paris kim and her sisters jessy james ect put together the best of the best derby skaters and put it to them.. Id watch it….

  3. If Derby wants PR, it’s not that difficult to get. The focus has got to be on PERSONALITY rather than on TEAM. Most teams don’t want that. Most owners are afraid of PERSONALITY MARKETING (jealousy; fear of losing power, etc.). Face it, most Roller Derby teams are not the Miami Heat or the LA Lakers. But, then again, with those dynasties, what do people talk about? THE STARS.

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