Do something different!

How can you shake up your league to get more people at your games?

It is a funny thing, you go to a play, a concert, a game, and if there are a lot of people there you feel you have made a good choice and are more likely to enjoy yourself.

If your attendance has been staying the same or falling off, decide to do something radical to get people to the next game:

Hers are some suggestions:

Offer your ticket buyers to bring another person along at no cost. Call a radio stations and see if they want it to promote it as their night with their Djs on hand, and give them several hundred tickets to give away on air (making sure they mention your league and the date and time). Contact military bases and offer tickets, try TV stations, contact underserved community organizations (womens’ shelters, children’s homes, etc), and even have your league skate through town with signs and giving away tickets.  Obviously you can think of other potential sources, and you point this at just 1 game for all the promotions.

At least you will get larger concession and merchandise sales and you may pack the building and build a new fan base! And please, no slow play or stopping… them how exciting Roller Derby is.

4 comments on “Do something different!

    • Ed Seltzer is my cousin and he owns and operates the Roller Derby Skate Company, with offices in La Mirada, Ca, Litchfield IL, and Afton, PA.

  1. We don’t share in concessions at our venue. How well they do selling beer, soda and garbage plates does help make us their favorite “tenant.” Fortunately, they’ve never asked for a cut of our merch booth (many “major league” venues do), so that’s fair enough.

    One danger in discounting that I’m sure you know is that it can negatively impact the fans’ perception of value for the event. My league does a group discount for eight or more people. I think to some degree you could do well with four/five or more. When a group of people go together, they tend to figure out the sport together. Often enough the forming of a group requires THEM to promote derby to their friends.

    Two for the price of one can hurt the bottom line as most folks tend to come in twos and threes already. Requiring the second fan be a first time attendee would be great, but I can’t really think of a great way to prove that someone’s a first-timer.

    Services like Living Social and Groupon work well enough. The key thing is to not promote the deal to the fans you already have. Seems a bit harsh but the idea of those services is to expand your fanbase, not make less money off of the one you already have. A fan or two posted it to our Facebook page. We didn’t bother deleting it because only what the page owner and admins post shows up in news feeds, things other people post are only visible if users choose to browse to the page.

    • The best way to give tickets away and also help with the promotion is to work with a radio and TV station who announce they have “bought” the game and they announce some call in with their personalities appearing ( and maybe skating a lap or two).

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