A long time ago I produced a film that was the hit of 6 film festivals, and we actually got a distributor, Cinerama.
And then we lost control of it…The film was “Derby”, a cinema verite about people in and out of the game, and in reality, a film that belonged in art houses. But the marketing people decided to portray the film as a slam-bammer and it didn’t work…..it came and went. And then came the creative accounting that showed us making no money at all.
Image by satty4u from stock.xchng.com.
This is the industry now, with almost no place for an independent film. And “Derby Baby” is that. And you look and say wait a minute, Roller Derby has hundreds of thousands of participants and fans and how can you get to them without losing everythingand never reaching all the leagues and cities..
So Robin and Ron and Dave may revolutionize the distribution of films; and those 120 other films in the Sonoma Film Festival may get a chance that they deserve to be seen…..and it is such a wonderful radical idea that it just may work.
I will not even attempt to explain it, but if you go to “Derby Baby” on facebook or on twitter, you will see how they are setting up a method where those who want to see the film anywhere in the world can actually become a participant in a program that will give every league a chance, and it will spread the word about the game (just wait till you see this loving tribute!) and probably increase the size of your league and the game attendance.
It is so ingenious and almost as “organic” as the way the game itself has re-evolved that if this new method succeeds, you will see the film soon in your neighborhood…..Pssst, pass the word! And there is a time restriction, so hurry up.