It is official: The American Red Cross is creating a pilot blood drive in Northern California utilizing the Roller Derby leagues (all) in that area.
Blood drives will be scheduled in August (hopefully the first two weeks) with participating leagues who will promote and register donors at their games, through their social sites and media and other outlets. The Red Cross is committing to this project whole heartedly and if it succeeds, they want to work with Derby all over North America! And Brown Paper Tickets is participating; it is not necessary that you are using them. Merchandise will be provided for the donors, and hopefully your league and your merch people can have some on hand also.
Santa Cruz Derby Girls organized a drive that was super successful, and that inspired the Red Cross to want to work with Derby. I hope they join us in this effort.
The Red Cross will throw their full promotional efforts behind it (to be callous, what better PR for your leagues), support with promotional pieces and posters for your games and communities, and will use publicity photos, etc with the players of Roller Derby, as well as their own sources for PR and their sites.
They will provide the Red Cross donor bus at a site and date to be coordinated with your league; it is necessary to get at least 40-45 registrants ahead (primarily out of your fans and followers; of course you can donate, but not at your games) so that they can get at least 25 pints of the precious fluid at each location. And the bus can go to a different place every day (except Sunday).
I am certain you are all aware of the importance of blood for our needs. An average hospital needs hundreds of pints a day, and what about the disasters and emergencies and even the call from our people who need it. And northern California comes out short of supply every year.
When I was six months old, I had a very rare occurrence of cholera, and my life was saved through transfusions of whole blood.
What better could you do for your community. We would be happy if smaller leagues in a geographical area would want to participate jointly; just let us know.
For more information or to register your league: please contact email@example.com, firstname.lastname@example.org, or Tom@wsismartsolutions.com.
Tom will be doing a blood drive at his church close to August 13 in Livermore in conjunction with the 78th anniversary of Roller Derby’s founding date. SheBangz of Tri-Valley Roller Girls is the official Roller Derby representative for this program, and she and I will also be contacting you directly. I also hope to be at as many drive locations as possible.
Please help make this a national (and international) program for Roller Derby! We want to get sufficient leagues so we can start promoting this project ASAP. Our final deadline for participation is April 30, but we hope to get started before then.
Only you can make it happen.