a few years back, but just as true today…..if you are opening your doors and selling tickets, better find ways to promote…not a dirty word.
My friend Dennis Erokan and his wife Lori have been reading these posts, and I really appreciate his comments. Dennis published BAM, the music magazine of Northern California (and eventually Southern California) when we really were the music scene and very ambitiously held the Bammies every year which was a really entertaining version of the Grammies, and many great performers showed up. At the last one I saw even Tim Russert was there.
So Dennis has his blog and website (placemakinggroup.com), and I suggest you check it out if you really want to learn to do this thing properly. I never did and I think it is too late to start now.
I learned early with Roller Derby that you had to reach a target audience for whatever it is that you are doing. And what you are sending out had better be of interest to that audience…
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